IT'S TIME TO PLAY FAIR
WITH THE PACK
At The Pack, we believe in the power of music to bring people together. Our mission is to create a fair and ethical music streaming service that benefits both artists and listeners. Together, with a fearless commitment to independence, localisation and equity, we can build a brighter future for music.
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The Pack was founded on the principles of fairness, transparency, and community. We are dedicated to creating a platform where everyone can thrive. We will always put artists first, ensuring they receive fair compensation for their work. By joining The Pack, you are supporting a movement that values creativity, collaboration, and sustainability.
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WE STAND FOR SOMETHING, AND FALL FOR NOTHING
Creating an Ethical Streaming Space
Our mission is to revolutionise the music industry by creating a fair and sustainable streaming service. We aim to provide a platform that supports independent artists, fosters community engagement, and promotes local music discovery. We believe that by working together, we can create a music ecosystem that benefits everyone. We are dedicated to creating a more ethical internet and society through the power of co-operatives.
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Music is Art, Not Content, and Art Matters
We stand by the belief that creativity should remain in the hands of its creators. The current music industry is broken, dominated by extractive and exploitative hierarchies that have never truly served artists. At The Pack, we are building a new ecosystem founded on principles of fairness, transparency, and co-operation.
Custodians of Creativity
As stewards of our artists' creativity, we take our duty of care to their music seriously. Our goal is to ensure that artists can thrive and that their work is respected and protected. Artists should be able to build and maintain sustainable careers on their own terms, without exploitation.
Ownership and Rights
Everyone should own their creation, their data, and their distribution network. Co-operation and community are key, not marketing schemes for wealthy venture capitalists and unethical investors . Artists should retain all ownership and rights, deciding what, when, how, and for how much they make their art available to consumers. Out platform will always be owned by its members - musicians.
Accessibility, Inclusivity, and Ethics
Accessibility, inclusivity, and ethics are not afterthoughts. We believe in supporting a musical community and culture that prioritises these values.
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Localisation Over Globalisation
We prioritise place-based cultural development, focusing on local music ecosystems that celebrate unique identities and connect artists with their communities. By supporting local voices over global trends, we nurture cultural diversity, empower communities, and ensure that the value of music is rooted in real places, not just digital metrics. Our approach strengthens community ties and preserves the integrity of artistic expression, proving that meaningful cultural impact starts at home - wherever home is for you.
Culture Over Profit
Cultural value cannot be reduced to likes, follower counts, clicks, or other social media metrics, despite how government funding programs and billionaire streaming CEOs treat musicians. Art has a value to society and humanity that cannot be quantified or commodified. We reward active engagement in culture over passive consumption, building respect for artists by giving them agency and fostering genuine community.
