FAQ - General

How do local music lovers support The Pack Music Cooperative?


Our listeners are critical to the success of The Pack. Listeners are our largest contributing membership group, who provide the funds via their monthly membership to support artists to create and distribute their music.

Our listeners are also our taste-makers, interacting with business playlists, creating client-curated spaces, and helping local businesses to design the ambience and atmospherics of their business premises with their clients in mind.




How do local music lovers benefit as members of The Pack Music Cooperative?


Aside from the obvious value of being able to discover the hottest new local music, without undue interference, much of which is not available on any other streaming service, there are a range of other interesting innovations in the works to help our local music lovers feel like a connected part of the wider music community.

Local music lovers will be able to get notified of the upcoming gigs, new releases, merch releases and special events from their most loved local artists. They will be able to interact within the Pack music community.

Listeners will be notified when they are near a Pack business, so they are the first to know which businesses in their favourite places to work and play are supporting the local music community.

Listeners will be able to make recommendations to business playlists, and in many spaces, queue music via an in-app ‘jukebox’ style game, puling their own music preferences into the business playlists for a small fee, which in turn supports artists and businesses. They will earn rewards for their interactions, which can be redeemed in store for awesome local rewards.

They will earn fan badges demonstrating their support for local musicians, and be able to redeem these for discounted tickets and exclusive opportunities from their favourite artists.





FAQ - For Musicians

How much will Pack artists get paid per stream compared to other streaming services?


This is something we can’t realistically answer until we do our testing early in 2022, as our business model is completely different to the major streaming services. We’re using a 1:1 creator-consumer model – meaning that each subscription goes directly to the artists that a member has streamed, as a percentage of that subscription. We can’t know exactly how this will play out for individual artists at this time – but we can guarantee them 40% of revenues, forever.




Are there direct connections between the Musicians and Businesses?


Yes. The Pack allows artists to promote themselves directly to businesses and to recommend themselves for business playlists via the app. Artists will also be recommended to businesses by listeners (and other artists). Artists will be able to use their localised streaming statistics to pitch for gigs in local venues (and even potentially in unusual businesses – like shoe stores and hairdressers – who might enjoy small gigs as promotional opportunities).




Can Pack members only have their unsigned music on The Pack (to the exclusion of other streaming services)?


No. The Pack makes absolutely no exclusivity impositions on artists - they can upload their music anywhere they like! We just believe that they will receive better returns (both financial and audience development) from our 'small and local is beautiful' system than they will from the global streaming services.




How will the process for artists getting their music on The Pack differ to other music streaming services?


Firstly – there are no costly aggregators. Artists control the distribution of their music via direct upload. The music will be vetted for sound quality / compatibility purposes only, and then curated into business specific playlists appropriate to genre and demographic information. Secondly – it’s free for artists forever (no aggregator fees). Thirdly - the smart contracts that protect artists will exist on the blockchain – immutable and equitable.




Should artists register their tracks with APRA AMCOS?


We believe that all artists should have their unique compositions registered with their appropriate music licensing body – in Australia this is APRA AMCOS. We also believe that our artists should be members of the MEAA - Musicians Australia. The Pack does not provide any legal / copyright protection for music, so to ensure that their music remains their property, we would suggest that all artists protect their copyright, and themselves. The Pack is streaming, not licensing, nor legal, so we cannot be held responsible for content - only for where it gets played, and how you get (directly) paid.




Why does The Pack only work with unsigned artists?


To answer this we will describe the pro-rata business model of the major music streaming services very bluntly and basically. Spotify (and others) divide the monthly streams of an artist’s work by the total number of streams on the entire platform for that month, then multiply that number by the total monthly revenues, keeping approximately 30% for themselves.

If an artist is signed, labels, publishers, and distributors then pay the artist according to their royalty deals, which generally are less than 50%, most hovering around 16%, even for major artists, which we think is, in short, exploitative.

Most of the major streaming services send around 70% of total revenues to the 3 major labels, and Merlin. But unrepresented, unsigned artists are largely invisible, not having major marketing dollars behind them to influence playlists or rise above the noise of the label backed cohort.

Basically, we think it’s a rigged system that benefits labels, shareholders and multi-billionaire CEOs – but not the individual content creator. Our system aims to challenge that. So, we’re only working with unsigned only artists (or those signed to minor independent labels who are willing to do their own negotiations on their distribution platforms) to make sure that they are heard and supported by the streaming system.




How will The Pack help unsigned artists?


There are a number of answers for this, all based around equity and visibility for the unsigned artist.

In the main, we will work to generate economic (and flow on mental health benefits) for local, original musicians by directing significant revenues (40%) directly to artists via direct 1:1 creator-consumer relationships.

In this model each Listener or Business subscription is divided directly among the artists they stream, rather than the pro-rata business model mentioned in the previous question / answer.

The remaining 60% of revenue will support The Pack’s technology evolution, curation, expansion - and commitment to supporting, recording and curating and including female identifying, ATSI / BiPoC, CALD and LGBTQI+ musicians via an NFP Cultural Organisation.




If I get signed, can I still have my music on The Pack?


The only point at which we will not be able to keep your music on The Pack is if you are signed to a label (major or independent), and are unable to negotiate with your label to be able to do so at no cost to The Pack.

The Pack is intentionally small and locally focussed - and we can't afford legal battles with big labels, nor to represent artists in licensing disputes - so we ask that our artists manage their negotiations themselves (we will already have to pay OneMusic fees in order to create a system that is designed to protect and support our artists).




Is there any way I could keep my music on The Pack if I did get signed?


If you do get signed to an independent label, and they are willing to sign off on allowing you to keep your previously released catalogue on The Pack at no cost to us, your wonderful content can stay as long as it likes! In fact, we'd love that!




As an artist, what does it cost me to have my music on The Pack?


Not a cent! As a member of the co-op, you are both the creators of the content that drives the system, and the owners of the system itself. It costs you nothing to become a Pack Music Cooperative member, and you can upload as many (professionally recorded) tracks as you like, for free, forever!




What if I want the ‘bells and whistles’ Pack option?


We will be giving artists on the system the opportunity to pay a small annual membership fee ($40) to have a Pack Music Cooperative Artist Page (from which they will be able to sell music, merch and gig tix, develop and engage with their community and promote their upcoming events - with minimal intervention from middle-men who would take percentages of their earnings). We're even partnering with a new ethical ticketing business, Perth based, to help you make more money from gig ticket sales.





FAQ - For Listeners

How do local music lovers support The Pack Music Cooperative?


Our listeners are critical to the success of The Pack. Listeners are our largest contributing membership group, who provide the funds via their monthly membership to support artists to create and distribute their music.

Our listeners are also our taste-makers, interacting with business playlists, creating client-curated spaces, and helping local businesses to design the ambience and atmospherics of their business premises with their clients in mind.




How do local music lovers benefit as members of The Pack Music Cooperative?


Aside from the obvious value of being able to discover the hottest new local music, without undue interference, much of which is not available on any other streaming service, there are a range of other interesting innovations in the works to help our local music lovers feel like a connected part of the wider music community.

Local music lovers will be able to get notified of the upcoming gigs, new releases, merch releases and special events from their most loved local artists. They will be able to interact within the Pack music community.

Listeners will be notified when they are near a Pack business, so they are the first to know which businesses in their favourite places to work and play are supporting the local music community.

Listeners will be able to make recommendations to business playlists, and in many spaces, queue music via an in-app ‘jukebox’ style game, puling their own music preferences into the business playlists for a small fee, which in turn supports artists and businesses. They will earn rewards for their interactions, which can be redeemed in store for awesome local rewards.

They will earn fan badges demonstrating their support for local musicians, and be able to redeem these for discounted tickets and exclusive opportunities from their favourite artists.





FAQ - For Businesses

Will Businesses still need a license to play recorded music on their premises?


Yes. In Australia businesses must have a license to play recorded music in their premises, regardless of what music streaming service or medium they are using to play it. However, as The Pack is designed to profile and support Australian made music, and this is also one of the core values of APRA AMCOS, we intend to communicate with the licensing body on a partnership opportunity to support Australian unsigned musicians.




Does The Pack need a license to play recorded music through the music streaming service?


Yes. This applies for all streaming services – regardless of business model. However, as The Pack is providing a very different service to the major streaming services, we do intend to communicate with APRA AMCOS on this.




Will businesses be able to change their playlists?


This is the AI / machine learning aspect of The Pack’s novel system. While initially The Pack will curate ‘business type specific’ playlists to start the ball rolling – these will evolve with customer interactions – meaning that Pack listener members can interact with, and influence Pack business member playlists.

The system will also ‘recognise’ the playlists of member listeners as they enter a business, and business playlists will evolve on the basis of what their clients enjoy. So, over time, no one business should have the same playlist as another (unless they have exactly the same clientele, which seems unlikely).




What kinds of rewards / incentives will there be, and who creates the rewards?


Pack businesses will not be required to participate in the rewards program – however we think it’s a mutually beneficial way for businesses, clients and artists to interact for common good!

Rewards will be set by businesses, as an incentive given to listeners who use The Pack app in their premises, and interact with their playlists.

Customers can earn Pack tokens / coins when they interact with a business’ playlist in store, and can redeem those for anything that business determines to be a fair exchange.

As we are all part of the co-op, and fairness and equity are our primary goal, the relationship needs to be mutually beneficial, i.e. a cafe might offer a free coffee for every 10 playlist recommendations or tracks scheduled in store, a hairdresser might give a discounted service, pubs might give a beer discount for Pack members etc. However, The Pack sets no minimum or maximum value for rewards.





FAQ - For Local Governments

How can local governments support The Pack Music Cooperative?


The Pack Music Co-operative is seeking to partner with local governments in a powerful patronage relationship, to co-create sustainability across the local arts and business economies.

The patronage of local governments will support the development and local marketing of this novel streaming and sharing marketplace for local, original unsigned music, providing a sustainable scaffolding for artists before they enter the noisy, crowded global streaming space.

The Pack understands that local governments are not all the same. In fact, one of The Pack's Founders is a long-serving local government sustainability professional, having worked at four WA local governments, and WALGA.

The Pack is offering a tiered, per capita patron membership model to local governments, to ensure that all local governments, no matter how large or small, can support and grow their local music industry and arts economy.

Local Government patron memberships are based on population size, and range from $1000 per annum for Councils with under 5000 people, to $35,000 for Councils with over 200,000.

As part of their patronage, local governments are asked to actively promote The Pack throughout their business, arts and local communities, and receive a content marketing assets pack and support from The Pack's marketing team to enable this.




What benefits do local governments receive by supporting The Pack Music Cooperative?


De-identified location specific data will be available to local governments, to support effective cultural investment and arts / tourism and local economic growth. Beyond that, local governments will be playing a major part in supporting and developing the sustainable arts economies in their cities and regions, and facilitating sustainable revenues for their local music community. They will be participating in an important move towards local place planning and curation, which has been proven to lead to more vibrant, connected communities which take pride in their precincts.





FAQ - Living Labs

How do local music lovers support The Pack Music Cooperative?


Our listeners are critical to the success of The Pack. Listeners are our largest contributing membership group, who provide the funds via their monthly membership to support artists to create and distribute their music.

Our listeners are also our taste-makers, interacting with business playlists, creating client-curated spaces, and helping local businesses to design the ambience and atmospherics of their business premises with their clients in mind.




How do local music lovers benefit as members of The Pack Music Cooperative?


Aside from the obvious value of being able to discover the hottest new local music, without undue interference, much of which is not available on any other streaming service, there are a range of other interesting innovations in the works to help our local music lovers feel like a connected part of the wider music community.

Local music lovers will be able to get notified of the upcoming gigs, new releases, merch releases and special events from their most loved local artists. They will be able to interact within the Pack music community.

Listeners will be notified when they are near a Pack business, so they are the first to know which businesses in their favourite places to work and play are supporting the local music community.

Listeners will be able to make recommendations to business playlists, and in many spaces, queue music via an in-app ‘jukebox’ style game, puling their own music preferences into the business playlists for a small fee, which in turn supports artists and businesses. They will earn rewards for their interactions, which can be redeemed in store for awesome local rewards.

They will earn fan badges demonstrating their support for local musicians, and be able to redeem these for discounted tickets and exclusive opportunities from their favourite artists.