The Pack streaming service connects local musicians with local listeners in local businesses. 

The Pack Music Co-operative's Living Lab Project will test a new music streaming service designed to help unsigned artists reclaim the value of their content via direct ‘creator-consumer' transactions whereby listeners, governments and businesses subscribe as members and patrons within a platform co-operative model, underpinned by blockchain technologies. It will hyper-localise and connect the streaming community, developing co-operative, trust-based local economies and focusing on the creator-consumer experience – not on exploitative 'creator as commodity' transactions.


Driven by its commitment to sustainable and equitable creative and community economies, The Pack will redirect Australia’s streaming dollar from multinational corporations back to Australian musicians with the support of local businesses and local governments. The Pack’s patron-powered co-operative combines community exposure with fair pay for Aussie artists, local arts economy activation, client curated businesses and venues and access to valuable, localised cultural data for governments at all levels.

By participating in this project, you will be helping to test and co-design the perfect streaming system to support musicians, businesses and listeners to build a sustainable and supportive streaming service, that benefits the whole music, arts and business community.

Sign-up to become a Living Lab Participant or Partner below.


I'm a Musician

I want to pledge my music to The Pack Music Co-op Living Lab Project.

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I'm a Business

I want to play local music in my business premises.


I'm a Local Music Lover

I want to listen to local music in my local places and spaces.


While the Living Labs project is focussed in 3 specific local governments, if you're a Council who wants to actively support your local music industry, this is your opportunity to become a patron in the co-creation of an industry changing initiative that will create local music communities, while also supporting local businesses and local economies. To learn more about how to get involved, download a copy of our Local Government Patron Package