OUR PURPOSE

BRINGING YOU MUSIC FROM YOUR 'HOOD
MADE BY YOUR
PACK 

OUR WHY

The Pack Music Cooperative is an emerging music streaming service that connects original, unsigned Australian musicians with local listeners, businesses and government. Driven by its commitment to sustainable and healthy creative economies, The Pack will redirect Australia’s streaming dollar from multinational corporations to Australian musicians. The Pack’s patron-powered co-operative combines invaluable community exposure with real revenue for Aussie artists.

While global music streaming promised to be an accessible distribution channel with almost unlimited global reach, the average song play nets an artist less than 0.005 cents. One million streams generates between $700 and $7000 on various platforms. Streaming has also rendered physical product and digital downloads obsolete, decimating key recording revenue streams.

The sad truth is... the average unsigned Australian musician earns less than $8,000 a year from their music practice, and it's hitting our artists hard. Mental health issues in the music industry are significant, and one of the main causes cited is financial insecurity.

While the net worth of the CEOs of global streaming services can reach into the billions, independent Australian artists are struggling to survive, and we want to change that.

We believe that it is vital that the business model of music streaming be redesigned to create viability and sustainability in the independent music industry – so that the wonderful local musicians that you know and love can afford to keep dedicating themselves to their craft.

Because every artist that you love. The creator of every song you listen to on Spotify, or YouTube, or Apple Music... was once an unsigned, local, original artist…

It's not just about money

65% of Australian musicians and music industry workers suffer depression or anxiety.

25% of musicians and over 50% of industry workers have attempted or considered suicide.

Australian digital music spend is projected to reach $1.44 billion by 2024. However, these statistics largely reflect spending on international artists, sending precious royalties offshore.

If you're keen to read up on the state of music streaming and the impact it is having on our local, independent recording artists, we've done a little research for you!

We've tried not to put everything on the website... so if you're brave enough to want to dive deep into the underbelly of the music industry and truly understand why we're doing what we're doing... our White Paper is for you. 

Warning: It's not light reading... you're likely to come away a little cranky, but hopefully inspired.