OUR MISSION

YOU CAN BE PART OF OUR MISSION TO CREATE A SUSTAINABLE MUSIC COMMUNITY 

We’re building our own music streaming service – created by musicians, for musicians, and owned by its members.

Our Mission? 

 

To improve the revenue opportunities for our local, original songwriters, composers and musicians through connection, co-operation, collaboration and old fashioned patronage.

We will create multiple income possibilities for our recording artists - so that every artist who gets played, gets paid.

Our project is underpinned by a simple platform co-operative model whereby listeners and businesses subscribe to the streaming service as patrons, providing the revenue with which artists are paid. Our musicians are our members and our beneficiaries. 

 

State Government agencies and local governments can become partner patrons (Associate Members), supporting the service through localised marketing and a per capita tiered financial contribution, in exchange for valuable localised cultural data.

We will bring musicians, businesses, music lovers and government together in a powerful collective built on equity, transparency and mutual benefit. 

 

We will localise and democratise - we are your Pack, and we have your back.

WE'RE CHANGING THE BUSINESS MODEL:
PATRON-POWERED MUSIC STREAMING
HOW ARE WE DIFFERENT?
JOIN THE PACK

Become part of The Pack family. 

You can support The Pack Australia by becoming part of our first family of co-operative members.

 

Your membership will demonstrate to funding bodies, investors and sponsors that not only does The Pack have a strong, vocal community behind it, but that they are willing to 'put their money where their mouths are' and pledge allegiance to The Pack, and to the music community for which it stands.

It will also help us to build the streaming platform that will change the fortunes of the Australian independent music industry, forever.

So, while the streaming service is not yet a reality - your membership will help it become one - fast!

You can be part of The Pack that has the music industry's back.

Learn more about memberships here.

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The Pack will demonstrate that new technologies can encourage resilience by generating sustainable revenue and local exposure for musicians and don’t have to add new layers of inequity to an already imbalanced music economy.

It's not streaming that's broken - it's the 'profit is king' business model that drives its owners and investors. Our project is designed as a co-operative social enterprise, that will help artists reclaim the value of their own creative content - to truly own it, and the distribution system on which people engage with it. 

 

The great thing about being a consumer of musical content is that we can show what we value simply by changing our habits as consumers, and becoming conscious of the impact our streaming choices have on independent music creators.

 

Our music creators are the writers of the soundtrack of our lives; the makers of music that makes us dance, and songs that make us cry. As a community of local musicians, local businesses, local music lovers and local governments, we can use our purchasing power to keep them creating the music we love, for generations to come.

The Pack has joined The Tech Pledge. 

We've joined The Tech Pledge because, while we know that while many of our major tech-driven companies value profit over people, it just doesn't have to be that way.

We believe that there are ways that technology can have a positive impact on the world. So while Facebook and Uber and Spotify will always prioritise convenience over community - we never will.

 

In fact, we're building the Pack as a co-operative - which means it will always be owned by its members... you!

If you'd like to learn more about The Tech Pledge - click on the image above.