I PLEDGE MY BUSINESS TO THE PACK AND TO THE MUSIC COMMUNITY FOR WHICH IT STANDS
The Pack Music Co-operative's Living Lab research project, seeks to address the financial and mental health impacts of globalised music streaming on the unsigned music sector, by applying a new business model to music streaming and testing it within a contained research environment (the living lab).
The project will see Western Australian, original, unsigned (only) music played in Fremantle, Vincent and Subiaco venues and businesses, promoting local artists in local spaces, and to local listeners, with the support of local government - connecting local music communities.
To create our 'Living Lab' research environment we will work with 60+ businesses, 300+ musicians (content creators) and 300+ community listeners across 3 local governments, to test the flow of data (financial and social) across a complex and interdependent music ecosystem, to make sure that the co-operative model we co-create is one that will benefit everyone!
Businesses will receive space-sensitive, curated playlists through our existing streaming prototype consisting entirely of Western Australian, original, independent music, which they will test in their premises over a period of 9-12 months, with assessments at three month intervals.
Community listeners will also be recruited to participate in the project, interacting with the music both 'in-store' and independently, making playlist recommendations and supporting local musicians.
The model will simulate a direct per play payment model to individual artists (a consumer-creator transaction - NOT a pro-rata / pooled transaction), based around a simple subscription model, underpinned by our novel platform co-operative business model.
Researchers will collect and analyse the data, assessing the model and making recommendations at each milestone gateway on improvements to the model for whole of system benefit, engaging with all stakeholders (musicians, businesses, listeners and local governments) along the way.
We're inviting you to get involved! We need at least 60 businesses in the Cities of Fremantle, Vincent and Subiaco to play incredible local music, curated especially for your space by The Pack Music Co-op, for a brief period of time, for us to test the best way to get musicians paid fairly and equitably for their work. To do this we need to test and learn, and refine the system with the help of our 'Living Lab' participants - our musicians, businesses and local listeners before we launch the platform commercially in early 2023.
Businesses will receive space-sensitive, curated playlists through our existing streaming prototype consisting entirely of Western Australian, original, independent music, which they will test in their premises over a period of 9-12 months, with assessments at three month intervals.
Community listeners will also be recruited to participate in the project, interacting with the music both 'in-store' and independently, making playlist recommendations and supporting local musicians.